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Best Technology suited for building E-Commerce Applications and the review on Supported Frameworks

Hello Friends,

This may appear as a subjective question but i am asking from an technical architect point of view.

What would be your choice if you were building E-Commerce based Application to help giant companies carry out their marketing and sales campaigns. I looked into open source frameworks such as

Magento that works with ZendFramework
using the PHP,MySQL And Apache stack.

Other basic frameworks like

OSCommerce

seems reasonable. Whats the leading E-Commerce framework for .Net Technologies? I also looked into

Zoho and it seems like using their
applications most of the requirements

can be knocked off but i also feel I may face flexibility issues down the line with what they provide.

Please try to mention what architectural benefits do you see in the frameworks you know about.

Thanks, as always, and its always great to hear the expert opinions on stackoverflow.

Best Technology suited for building E-Commerce Applications and the review on Supported Frameworks

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